Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing
According to bestselling marketing expert Sergio Zyman, many companies rely too heavily on innovation to solve their problems. Whenever a brand or business gets old and tired, the impulse is to scrap it and start over with something fresh. It sounds great, but more often than not, innovation simply doesn’t work. Zyman knows this firsthand— he was the chief marketing officer at Coca-Cola during the disastrous launch of New Coke.
Secrets of the $uper $weet $pot
This book shows how to create a $uper $weet $pot, a power niche that will totally separate your business from all competition and drive sustained, profitable growth. You'll learn how to develop a clear understanding of your company's unique, customer-relevant strengths, how to create a $uper $weet $pot that meets the needs of your Core Customers and attracts your Must-Have Customers and develop communication and advertising strategies that actually produce results.
The Best Birth: Your Guide to the Safest, Healthiest, Most Satisfying Labor and Delivery
Move over Lamaze and Bradley! Already taking the west coast by storm, the McMoyler Method offers a modern, medically savvy approach to labor and delivery that addresses the hopes and fears of today’s expectant parents.
The Expectant Father: The Ultimate Guide for Dads-to-Be
For every woman who gets pregnant, a man was also in on the act. Yet, while pregnant women have dozens of books to consult, there are very few pregnancy books for fathers. Fortunately, Mr. Dad (best-selling author Armin Brott) has come to the rescue with The Expectant Father: Facts, Tips, and Advice for Dads-to-Be.
Fathering Your Toddler: A Dad's Guide to the Second and Third Years
Fathering Your Toddler: A Dad's Guide to the Second and Third Years sheds invaluable and compassionate light on the turbulent toddler years, providing fathers (and mothers too) with the tools they need to meet the challenges of being–and staying–active, involved parents. Fathering Your Toddler is the third in the highly successful New Father series by award-winning author Armin Brott
Fathering Your School-Age Child: A Dad's Guide to the Wonder Years, 3 to 9
Being the father of a preschooler or school-age child is as bewildering as it is wonderful. As your child grows and learns, you’re growing and learning too. But when your child enters preschool, things really start change. Following the success of the three previous volumes in this series—The Expectant Father; The New Father: A Dad's Guide to the First Year; and Fathering Your Toddler—this new book is similarly packed with facts, tips, and advice on all aspects of fatherhood.
Father for Life: A Journey of Joy, Challenge, and Change
In this ground-breaking book, Armin Brott presents the stages of fatherhood with the same thoroughness, accessibility, and humor that have made his critically acclaimed books the most popular fatherhood guides in the country. He offers a wealth of information and practical tips, incorporating the wisdom of experts, studies about parental development, and his own extensive interviews with hundreds of fathers.
The Single Father: A Dad's Guide to Parenting Without a Partner
In The Single Father: A Dad's Guide to Parenting without a Partner, best-selling author and fatherhood expert Armin Brott provides single dads with the tools they need to establish and nurture a healthy relationship with their children, whether they have full custody, shared custody, or no custody.
Throwaway Dads: The Myths and Barriers That Keep Men from Being the Fathers They Want to Be
Throwaway Dads is a groundbreaking book by Armin Brott, an authority on the art of being a father, and noted researcher Ross Parke. "Men want to be better dads," says Brott, "but as a society, we have wittingly and unwittingly built nearly insurmountable barriers–a kind of 'glass ceiling' that restrict men's involvement with their children and families."
The Expectant Father: Facts, Tips, and Advice for Dads-to-Be (Audiobook)
The best-selling, ground-breaking, information-packed guide for dads-to-be is now an indispensable audiobook, read by Armin Brott, who has been called America’s most trusted Dad.™
The New Father: A Dad's Guide to the First Year (Audiobook)
The essential handbook for the new father, now in a hands-free audio format to fit a parent’s busy schedule. Read by Armin Brott, acclaimed author of The Expectant Father and The New Father.
Writer's Express
This best-selling paragraph-to-essay text is known for its fully integrated reading-writing approach, supportive tone, and step-by-step instruction. The Writer's Express enables instructors to move from paragraph to essay writing with great flexibility. A section of 12 brief, high-interest readings prompts critical thinking and motivates student writing.
Taking Sides: Clashing Views on Controversial Issues in Family and Personal Relationships
A collection of articles and essays exploring all sides of a number of controversial issues.
The Experts' Guide to the Baby Years: 100 Things Every Parent Should Know
This book is the all-in-one companion to raising your baby with confidence, knowledge, and style, while maintaining your own sanity. The result is this wonderfully informative and entertaining guide to preparing for, welcoming, and caring for your new baby like an expert.
Sparks: How Parents Can Ignite the Hidden Strengths of Teenagers
In this practical book, Dr. Peter Benson, a leading authority on childhood and adolescence, describes a simple yet powerful plan for awakening the spark that lives inside each and every young person. Sparks—when illuminated and nurtured—give young people joy, energy, and direction.
Perspectives on Argument
This argument book explains argument theory clearly and applies it to written, visual, and oral argument. It presents complete instructions on how to write a research paper that makes an argument. It encourages students to find multiple perspectives on issues before they decide on their own perspective, and it provides strategies for finding common ground.
Child Abuse: Opposing Viewpoints
This book raises such issues as: the seriousness of child abuse; how widespread it is; its causes; the responses of the legal system; and how it can be reduced. Each article is framed with an introductory note about the contributor and a series of questions to guide readers' critical thinking.
The Bedford Reader
One of the most widely adopted composition readers of all time, The Bedford Reader continues to engage and inspire students with remarkable selections, outstanding instructional material, and a unique "Writers on Writing" feature in which 50 of the book’s writers comment on their process and their work.
The CNA Study Guide
A comprehensive update to the bestselling Novell's CNA Study Guide, this guide covers the complete NetWare 3 CNA program and provides a headstart towards the exams needed for the higher CNE credential. Includes a complete set of simulations–all of which will run on a student's stand-alone computer–covering NetWare servers, workstations, router installations, and practice questions […]