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The End of Advertising as We Know It
At Coca-Cola, Zyman both increased sales dramatically and oversaw the introduction of New Coke one of the most visible missteps in the annals of marketing. Advertising now is not effective, claims Zyman, because it is dominated by overly creative television ads that entertain and win awards but don’t generate sales. Expanding the definition of advertising to include everything from packaging to employee behavior, he argues that advertising must show a clear measurable return.
Alzheimer’s Toolkit for Male Caregivers
How do you get used to giving a bath to the person who used to bathe you? What do you do when your parent or a loving spouse of 30 years doesn’t remember your name? Although women have traditionally been the primary caregivers in their family, more and more men are...
Gastrointestinal Disorders
At least 1 in 4 people in the U.S. have stomach- or intestinal problems that are so severe that they interfere with the person’s daily activities and quality of life. Problems with the intestines or digestion are collectively referred to as Gastrointestinal (or GI)...
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