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Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing
According to bestselling marketing expert Sergio Zyman, many companies rely too heavily on innovation to solve their problems. Whenever a brand or business gets old and tired, the impulse is to scrap it and start over with something fresh. It sounds great, but more often than not, innovation simply doesn’t work. Zyman knows this firsthand— he was the chief marketing officer at Coca-Cola during the disastrous launch of New Coke.
Secrets of the $uper $weet $pot
This book shows how to create a $uper $weet $pot, a power niche that will totally separate your business from all competition and drive sustained, profitable growth. You’ll learn how to develop a clear understanding of your company’s unique, customer-relevant strengths, how to create a $uper $weet $pot that meets the needs of your Core Customers and attracts your Must-Have Customers and develop communication and advertising strategies that actually produce results.
The Best Birth: Your Guide to the Safest, Healthiest, Most Satisfying Labor and Delivery
Move over Lamaze and Bradley! Already taking the west coast by storm, the McMoyler Method offers a modern, medically savvy approach to labor and delivery that addresses the hopes and fears of today’s expectant parents.
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Don’t Bother Me Mom–I’m Learning!
Prensky debunks the accepted wisdom that video games are harmful to children. Instead, he contends that games can teach a multitude of skills, including problem solving, language and cognitive skills, strategic thinking, multitasking, and parallel processing. He cites research showing the benefits of games in teaching skills children will need in a twenty-first-century economy, pointing to the military use of games to teach strategy, laproscopic surgeons who play games as a “warm-up” before surgery, and entrepreneurs who played games growing up.
Your Head: An Owner’s Manual
We’ve all heard the expression, “It’s all in your head.” Your mental health affects everything: your mood, your physical health, your behavior, how you sleep, your appetite, your relationships, your social life, your performance at work or school, and more.




