by armin | Oct 15, 2016 | Business
As chief marketing officer at the Coca-Cola Company, Zyman (The End of Marketing As We Know It) speaks from practical experience, but he also holds an MBA from Harvard. At Coca-Cola, Zyman both increased sales dramatically and oversaw the introduction of New Coke one...
by armin | Mar 12, 2015 | Book Editing, Doctoring, & Ghostwriting, Books, Business
Disrupt introduces a complete five-step program for identifying disruptive business opportunities–and successfully executing on them! frog design’s Luke Williams combines the design industry’s most powerful creativity techniques with true business implementation...
by armin | Feb 4, 2015 | Book Editing, Doctoring, & Ghostwriting, Books, Business
Why does real innovation elude so many companies, including those with the best technology, the cheapest resources, and even chief innovation officers? The problem is that they lack inspiration. Inspiration—as defined and outlined in this book—is a discipline (not to...
by armin | Feb 4, 2014 | Business
Remember the old joke “Instant gratification isn’t fast enough”? That was something like the reaction Mark Breier had when he picked up a copy of The One Minute Manager, a book he’d once found profound. Now Breier, formerly CEO of Beyond.com...
by armin | Feb 3, 2014 | Business
According to bestselling marketing expert Sergio Zyman, many companies rely too heavily on innovation to solve their problems. Whenever a brand or business gets old and tired, the impulse is to scrap it and start over with something fresh. It sounds great, but more...
by armin | Feb 2, 2014 | Business
This book shows how to create a $uper $weet $pot, a power niche that will totally separate your business from all competition and drive sustained, profitable growth. You’ll learn how to develop a clear understanding of your company’s unique,...
