Books I have co-authored with some of industry's leading figures.
By armin on February 4, 2013
The Going In-House Guidebook highlights the major factors that any professional will want to consider when evaluating a particular in-house opportunity. I’ve organized the book so that you’ll easily find exactly what you need, without being bogged down by a lot of irrelevant information. The topics are pertinent for professionals in all disciplines, including doctors, […]
By armin on March 12, 2015
Disrupt introduces a complete five-step program for identifying disruptive business opportunities–and successfully executing on them! frog design’s Luke Williams combines the design industry’s most powerful creativity techniques with true business implementation discipline. Using case studies, you’ll walk through defining and brainstorming ideas, crafting coherent solutions, getting buy-in, and more.
By armin on September 4, 2013
How people perceive you at work has always been vital to a successful career. Now with the Internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself effectively has become absolutely essential. No matter how talented you are, it doesn’t matter unless managers can see those talents and […]
The Eng@ged Customer: Using the New Rules of Internet Direct Marketing to Create Profitable Customer Relationships
By armin on February 1, 2012
In this valuable guide to niche marketing, Brondmo, the head of an Internet direct marketing firm, leads readers step by step through preparing for and launching an e-mail campaign.
By armin on February 4, 2014
Remember the old joke "Instant gratification isn't fast enough"? That was something like the reaction Mark Breier had when he picked up a copy of The One Minute Manager, a book he'd once found profound. Now Breier, formerly CEO of Beyond.com and marketing vice president at Amazon.com, found that he was annoyed by the book's leisurely pace. So he sat down to write the Y2K version of one-minute managing, which essentially shows modern executives how to do the job in one-sixth the time.
Posted in Business
By armin on February 2, 2014
This book shows how to create a $uper $weet $pot, a power niche that will totally separate your business from all competition and drive sustained, profitable growth. You'll learn how to develop a clear understanding of your company's unique, customer-relevant strengths, how to create a $uper $weet $pot that meets the needs of your Core Customers and attracts your Must-Have Customers and develop communication and advertising strategies that actually produce results.
Posted in Business